5 Ways to Use Foursquare to Market Your Location-Based Business

Sent to you by Rio via Google Reader: 5 Ways to Use Foursquare to
Market Your Location-Based Business via StartupNation Blog by Wendy
Kenney on 7/18/10



I’ve been mulling this around since posting the last Foursquare article
and thought that there were more practical tips could be added.

Foursquare is a hugely untapped and powerful little tool for business
marketing, especially if you own a business that requires customers to
physically visit your location to make a purchase. Unfortunately most
businesses don’t understand just exactly how they can use Foursquare
and are missing out on a fantastic and inexpensive marketing
opportunity!!

So here are five very practical tips on how to use Foursquare to market
your location-based business.
1. Use Foursquare like a customer loyalty card
The cool thing about Foursquare is it shows the user how many times
they have been at each location, so you could offer customers a freebie
after so many check ins. Make sure you set clear rules about how to
redeem the offer including: check ins more than once per day do not
count towards redemption of the free offer; or free offer value at
$5.00, may not be accumulated or transferred, may not be redeemed for
cash, etc.

The women’s clothing store Ann Taylor recently launched a Foursquare
promotion like this in New York City giving shoppers 15% off at the
store after their 5th check in and giving the person with the most
check ins at one location (called the Mayor) 25% off their purchase at
that visit.

Another company, Tasti D-Lite, offers frequent shoppers a branded
Foursquare badge, as well as additional loyalty points on their
physical loyalty card, plus freebies and other perks.
2. Organize a real-time treasure hunt.
Now this could get really fun. Leave a clue of the day on the “Tips”
section of your Foursquare page with the answer to each clue being a
different special of the day. The customers who come in and guess the
special, get the special, plus they are eligible to win a bigger prize
at the end of the contest.

Another company, Jimmy Choo, a high-end designer footwear brand, runs
this contest by having a pair of Jimmy Choo sneakers check in at
various hot spots around town. The person who is able to guess the next
hot spot and arrive there before the Jimmy Choo shoes arrive will win a
pair of very expensive shoes.
3. Use Foursquare to entice new customers to come into your store by
offering a 1st Timers check in discount or freebie.
“Show us your check-in and your dessert is on us!” Again, make sure you
communicate clearly in your offer what the rules are; i.e., free
dessert is only for first check in, and must be redeemed with purchase
of a meal; etc.”
4. Leverage word of mouth marketing.
One of the benefits of Foursquare is that friends can “follow” each
other and thus can see each other’s check in’s on Foursquare. Note: The
check in’s are also posted on Twitter, Facebook and Yelp, if they’ve
enabled the function. This is huge for your business because every
check in at your location is a tacit recommendation from the person
checking in there. Leverage this exposure by inviting people to check
in via Foursquare. Providing special offers for those who check in via
Foursquare will invite people to check in more often.

Also, make sure you pay attention to what people are saying on
Foursquare about your business, because whether you use it or not,
people are using it, and chance are, they are talking about your
business. Personally reply back to people who leave tips or make
positive comments and thank them. Likewise, it’s just as important to
respond to negative comments as well and to remedy the issue as soon as
possible. Don’t be negative; just say something like, “I’m sorry that
you had a bad experience. Let’s get it touch and discuss how we can
make it up to you.”
5. Tie in text message marketing with Foursquare.
Invite people to take photos of them having fun or otherwise enjoying
your location and text the photos to a special text message phone
number. Once they do this they will have opted into your text message
marketing program and you will be able to send them additional specials
and discounts via text.

What other ways can you use Foursquare to market your high traffic
location based business? I would love to hear your comments. Next post,
how to market your non-location based business on Foursquare.

Wendy Kenney is a nationally known Buzz Building Expert and the Founder
and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and
creative small business marketing strategies. She has honed her
marketing skills through over 26 years of entrepreneurship and business
management.

Wendy just released her new book called “How to Build Buzz for Your
Biz- Tap into the Power of Social Media, Publicity and Relationship
Marketing to Grow Your Business” based on her knowledge of what works
and what does not work in small business marketing. This book features
practical and low cost marketing strategies, such as “How to Grow Your
Business Using Social Media,” as well as valuable links, resources, and
tips and is available on Amazon.com.


Wendy frequently speaks to organizations about marketing for small
business. To get more information or to schedule Wendy to speak go to:
Business Marketing Speaker

Claim your free download (no email necessary) on Wendy’s website: 23
Kazoos

How to Build Buzz for your Biz: 23 Creative and Inexpensive Marketing
Strategies That Will Get You Noticed

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